One of the keys to selling a home quickly is getting that home seen by potential buyers. In the digital age, the easiest way to do this is by utilizing a listing site. When you utilize the services of a realtor, getting your home listed online is easy. However, when you sell your house yourself, it’s not quite as straightforward. That said, it is possible. Are you selling your house on your own? Wondering how to get it listed on a listing site? If so, you’re in the right place. Without further ado, here’s a guide to listing homes for sale by owner in San Antonio, TX.
The Importance of Having Your Home Listed
While there are a number of ways to gain exposure for your home sale, there is no method that will produce more exposure than having your home listed on a listing site. Listing sites are quick, convenient, and free to search, thus making them the go-to spots for most home buyers.
Though it’s certainly possible to sell your home without a digital listing, it will likely take a great deal longer than it otherwise would. As such, you need to make sure that your home is listed.
There are several different sites that you can list your home on, including Trulia, Zillow, and Realtor, to name just a few. However, if you want to get as much exposure as possible, you need to get listed on an MLS listing site. Standing for Multiple Listing Service, MLS listings will expose your home to essentially every real estate agent in existence, all the while uploading your listing to other major listing sites.
This level of exposure can’t be equaled by any other entity. No other advertising device gets more eyes on your property in such a short amount of time.
How to Get an FSBO House on Listing Sites
Now, if you utilize the services of a real estate agent, you won’t have any trouble getting your house listed on an MLS site. Your real estate agent will simply put it in an MLS network and charge you through your realtor fee.
However, if you sell your house on your own, you won’t have a realtor to do this for you. Instead, you’ll have to find a way to do it yourself.
Fortunately, with the existence of flat-fee MLS listing services, the process is easy. Put simply, you pay a company a single fee, and that company places your listing on the MLS. Once it’s in the MLS, it will show up on a variety of other sites as well.
All you have to do is create the listing itself. The service you utilize will do all of the hard work for you.
And unlike when working with a realtor, you won’t owe any commission on your sale. Every penny you make from the sale of your house will end up in your bank account.
Creating the Perfect FSBO Listing
We just discussed how to get an FSBO home listed. Now, we’re going to help you create the perfect listing. Read on for more information below.
Take Professional-level Pictures
When it comes to selling a home online, there’s nothing more important than the photographs. If the photographs of your home are dark and dingy, they’re going to turn off the vast majority of people who come across them. Conversely, if your photographs are bright and focused, they will draw people in.
While you can attempt to take photographs of your home on your own, you’re advised to utilize the services of a professional real estate photographer. Professionals know how to take the perfect picture, putting a priority on lighting, angles, staging, and the like.
The photographs you put online can make the difference between selling your home quickly and not selling your home at all. In short, don’t scrimp on the pictures.
Use the Right Words
As you probably already know, the text in a real estate listing can convey a lot about the house in question. Even a single word can sway a potential buyer’s opinion on the house, turning him to or away from it. As such, when creating your listing, you need to use the right and the wrong words.
Two of the biggest “no-no” words include “fixer-upper” and “investment”. These words convey a house that’s not ready to be lived in as-is. While they might draw in house flippers, they will almost certainly turn off serious buyers.
The question you might have is: what are the right words? Generally speaking, words that convey a sense of newness, modernity, and luxury. Some examples of these words include “remodeled”, “upgraded”, and “impeccable”, to name just a few.
Note, however, that you don’t just want to jam as many of these words in your listing as possible. The listing still has to make sense and still has to communicate specific information. In the end, the key is to communicate the upsides of your home in a straightforward manner.
Refrain from Duplicating Information in the Description
When your listing shows up, it will display a variety of information. This information will include everything from the number of bedrooms in your house to its square footage to your contact information and more.
While all of this information is important, there’s no reason to for you reiterate it in the description of your house. Doing so will create unnecessary clutter and might even prevent potential buyers from reading through the description in its entirety.
As far as the description goes, you should only include unique information. Don’t duplicate anything that already exists in another portion of your listing.
Mention the Unique Aspects of Your Home
From a distance, all homes look more or less the same. Because of this, buyers often see no reason to choose one over the other. As a result, they’ll let price or location (and price or location alone) dictate their purchase.
This is why, when creating your listing, you need to bring up everything that makes your home unique.
Are the bedrooms bigger than average? If so, you should mention so in the listing.
Do you have a fireplace? If so, you need to make a mention.
Perhaps you have a room used solely as a home bar? Some buyers may be interested in such a room. Make sure to put it in the listing.
You want your home to stand out, not blend in. As such, you need to describe each and every one of its quirks. For some buyers, the quirks make all the difference.
Be Careful With Those Exclamation Points
Exclamation points can be great devices to use when trying to convey excitement in a real estate listing. That said, there is such a thing as too many exclamation points. When you reach the point of too many exclamation points, your listing starts to look more like a spam ad than a legitimate listing.
For this reason, you need to use exclamation points as naturally as possible. Have a pond in your backyard? This is something worth an exclamation point.
Have private bathrooms in each of your bedrooms? While cool, this doesn’t call for an exclamation point. A simple period will get the job done.
Remember: if everything’s conveyed as being exciting, nothing will come across as particularly exciting to the buyer. Instead, the buyer will begin to think that you’re overselling everything. This could lead to him or her ignoring your listing entirely.
When trying to sell your home, you might have the urge to embellish some of its characteristics. We’re here to tell you that this is a bad idea. By exaggerating (or outright lying about) your property, you are wasting your time and the time of all potential buyers.
Sure, a lie or exaggeration might get a potential buyer to show up and view the house. But if the potential buyer has the gift of vision (and he or she likely does), he or she is going to be able to tell that you were being dishonest in your listing. And if you were dishonest about one thing, who’s to say that you’re not being dishonest about other things as well?
In short, honesty is the best policy.
Do You Have Homes for Sale by Owner in San Antonio, TX?
If you’re reading this article, it’s likely because you have homes for sale by owner in San Antonio, TX. If so, you’re in the right place. Bluematch.com has you covered.
We are a for sale by owner listing site. We help independent sellers to sell their homes as quickly and for as much money as possible. Not only do we list our clients’ homes on our site but on a range of MLS listing sites as well.
Find out how our service works now!