Consider this: the year is not even over yet and over 673,000 homes have already been sold this year. In case you’re not great at math, that means that over 12 percent more houses were sold this year than in 2018.
Are you ready to get your Houston home off your hands? Read this article to learn five key things to do to sell your house in Houston!
Was Your Home Hit By Hurricane Harvey?
Interested in selling your home in Houston? Join the club. Fortunately for you, it’s actually a great time to sell your home in the Houston area.
In spite of the beating that Houston was given by Hurricane Harvey, home sales have still been steadily rising in this region. And the good news is that things are only getting better from here, especially sellers who are putting single-family homes on the market. How do we know this?
The answer is simple: everyone knows that Houston is all about the energy and oil business, which has seen increasing prices for the last couple of years. On top of that, Houston is one of the fastest-growing cities in the whole nation. That means that there are literally tons of brand new Houstonians looking for affordable housing.
To tell you the truth, it’s not uncommon for Houston to have at least four months of housing inventory available during its busiest months. If you want to get in on the real estate industry in Houston, then allow us to help.
First of all, was your home hit by Hurricane Harvey? If so, then that’s not exactly what potential home buyers want to hear, particularly if your house suffered from any flood damage during the catastrophe. The result – you’re definitely going to have to drop your price to below market to attract any buyers.
On the bright side, there is a small market for those who don’t mind living in water-damaged homes. However, they might try to haggle you for a super low deal. That’s why we would suggest that you wait to put your home on sale if your potential buyer is trying to lowball you.
And the best part is that Hurricane Harvey will be a thing of the past soon enough!
What’s Your Target Audience in Houston?
Curious about how to sell your Houston home? Let’s face facts: the city of Houston, Texas is enormous, spanning across hundreds of square miles. And we’re not even talking about the Woodlands or Sugar Land here.
In a nutshell, there’s no such thing as a “one size fits all” profile for homebuyers in Houston. To figure out what sort of home buyer you’re searching for, you have to consider where your home is located: the suburbs or the so-called “inner loop.”
For those who happen to live in the loop, chances are that your potential homebuyers will be on the younger side of the spectrum, which includes couples and singles. On the other hand, there’s a market for newly relocated “empty nesters” in Houston as well. That’s because they want to live close to the great art, bars, and eateries that Houston has to offer.
Live close to a hipster spot in town? As they say, if you’ve got it, flaunt it (all over your home listing). Don’t forget to brag about all of the trendy spots in your neighborhood as well.
The point is that those who live close to the heart of Houston can price their homes much higher than those that live in the suburbs. Be confident about your pricing skills before you list your home, particularly because inner loop houses are constantly changing their listing prices.
Another word of advice is to list any cool quirks or characteristics about your home too, attracting quickly buyers with things like:
- The vintage feel of your home
- The abundance of mature greenery
- The flavor of your neighborhood
What about those who live in the suburbs? You can’t go wrong with pointing out:
- Your home office
- Your media room
- Your three-car driveway
Sounds easy enough to us!
1. Update Your Home’s Look
When it comes to selling your home, it’s super important to update your home’s look for potential buyers. That being said, putting your house on the real estate market means that you’ll be up against a lot of competition. Yes, you read that right.
From new builds to your neighbor’s house, prepare to face virtually thousands of competitor’s in Houston’s red hot real estate market. Why should a buyer choose your home over a new house? The only way you’ll stand a chance is if your home looks just as good as the competition.
As a matter of fact, it might be a good idea to freshen up the look of your home after every decade. Has it been a while since you slapped a new coat of paint on your walls? If so, then you might want to spend some cash on upgrades before you list.
If you don’t know where to begin, try adding the following features to your house as soon as possible:
- Marble, granite, or quartz backsplashes
- Marble, granite, or quartz countertops
- Kitchens with big floor plans
- Mega high interior ceiling
- Hardwood floors
Trust us – you’ll have a stylish home in no time.
2. Strikingly Stage Your Home
Can we be totally honest with you? The best way to sell your home in Houston is to stage it as strikingly as you can. While adding a new pool and expanding your closet space may seem impossible, staging your house like a pro is basically a no-brainer.
Not only does expert staging make your home look larger, but it will also appear fresher and newer than it is too. And it won’t have to cost you an arm and a leg either. Let us explain.
Whether you’re selling your own home or you’re working with a real estate agent, finding a professional stager is only a few clicks away online. They’ll be sure to declutter and scrub your house like no other. But here’s the kicker.
Before you have the pros come in, here’s what you need to do to prepare:
- Make sure there’s nothing at the bottom of the closets
- Set up your pantry like a supermarket display
- Grab some “display only” white towels from the store
- Hire a photographer to capture your home’s look
Why clear the bottom of your closets? Admit it – no one likes to see a closet filled with things on the ground. By clearing it up, it’ll look like it’s “Texas-size” before you know it.
Plus, setting up your pantry like a supermarket display will guarantee ample kitchen space for the buyer. Grab some “display only” white towels from the store to make your home seem even fancier. Last step: hire a photographer to capture your home’s look so that you can post some high-quality photos!
3. Location, Location, Location
Do you really want your home listing to stand out? As we mentioned above, the home market in Houston, Texas is all about location, location, location. No matter what part of town you live in, there must be something that you can highlight on your listing.
For example, if you live in the inner loop of the city, then there’s no shame in mentioning your amazing neighborhood and tiny driving commute. And those that have a house by a freeway can brag about their short drive as well. What about if you live near a school?
Of course, this is a huge plus for potential homeowners with young kids. Better yet, be sure to talk about golf courses or green spaces that are near your house too. The thing is, any location in Houston is a fantastic place to settle down in.
But here’s the kicker: it’s very hard to get a house in the suburbs and a brief commute at the same time. That’s why you should try to sell your future customer on what’s most ideal about your house instead.
4. Pick the Perfect Price
Not sure how to pick the perfect price for your home? We’ve got you covered. In spite of its incredible location, Houston is still known as being pretty affordable in the housing department.
This is particularly true when you compare Houston to some of its sister cities like Dallas or Houston. Because getting a bargain appears to be a huge priority for Houston buyers, you’ve got to have excellent pricing skills to sell your home fast.
Naturally, you’ll have to do a little more research than just searching for what your neighbor’s home sold for. To dig a bit deeper, make sure that you check out housing prices for closeby neighbors as well to get the bigger picture. What happens if you price your home for too much cash?
It’s simple: it simply won’t sell, sitting on the market for much longer than you’d expect. But if you list your house for too little money, then potential buyers might take advantage of you. And nobody wants that, right?
5. Sell Your Houston Home at the Right Time
We can’t emphasize this enough: selling your Houston home at the right time is essential to getting the price that you’re asking for. For instance, the busy season for Houston’s housing market starts in the beginning of Spring and lasts until the middle of summer.
After that, you can expect to see a slowdown for the next couple of months until the fall season. That’s when Houston home buyers start to close deals before the year end’s to get a homestead tax break. So, when exactly is the best time to sell a home in Houston?
To put it simply, May is the best month to list your home online. Since a ton of families will be dealing with kids in school, they’ll want to close on deals by the end of summer to make it to the nearest school district for their children.
Planning to get in on the Houston housing trend? If so, you might want to hold off until May to get the highest price that you can ask for!
Five Things to Do to Sell Your House Successfully
Dying to know how to sell your home in Houston, Texas? We got your back. Luckily for you, we’ve got five things to do to sell your house successfully.
From assessing hurricane damage to finding your target audience, our useful guide has everything you need to list your house like a pro. If you’re still scratching your head, start out by updating your home’s look.
Once you’re done with that, strikingly stage your home and hire an expert photographer to get quality photos for your listing. Then, be sure to mention the perks of where your house is located as well. Next, research your city to pick the perfect price for your home.
Remember, if you sell too high, you’ll have a hard time finding buyers. Meanwhile, selling too low could mean that you’ll be losing out on potential cash in your pocket. Ready to take it up a notch?
We highly recommend that you sell your Houston home at the right time of the year. In case you didn’t know, May happens to be the hottest month for the real estate market in Houston. Keeping this in mind, we wish you the best of luck with your selling process!
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